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To Tweet, Or Not To Tweet? The Rules For Business On Twitter

Do you have a Twitter account for your company? If not, perhaps it’s time. Twitter is the #2 Social Media platform behind ...

Five Innovative Ways to Make an Impact at a Trade Show

Trade shows are one of those particular things that are hard for companies to get right. You know you’ve got to do ...

How New Sustainable Technology Helps Cut Your Light Bill

Technology is a wonder. In today’s world, there are a staggering array of “green” devices and techs you can use to dramatically ...

Three Surprisingly Good Negotiation Strategies

Negotiation is more art than science, but it is an art that anyone can learn. Most people go into a negotiation with ...

Mobile App Advertising: Is it Right For Your Company?

Given the surging popularity of mobile devices, the short answer to the question posed by the title of this piece is “yes.” ...

Five Ways To Make Your Reception Area Really Welcoming

Nobody likes to be kept waiting, but sometimes it happens. One way you can ease the pain of having to wait is ...

Giving Customers Either/Or Choices – A Tried And True Way To Build Sales

Marketers are intensely clever individuals. They’re always coming up with ways to get people to spend money, even when there might be ...

Getting Customers to Spend More Than They Think They Want to Spend

In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is ...

Does An Office Dress Code Improve Business Performance?

It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all ...

8 Handy Business Apps That Every Entrepreneur Should Have

Entrepreneurs are a breed apart. The entrepreneurial spirit is not something you can teach; you’ve either got it or you haven’t. Having ...